How to Find a Terrific Direct Marketing Copywriter
If you wish to earn money on the internet, you are going to need a site. If you want that website to bring in money, it should be written extremely well. Unless you're good at direct response copywriting already it's smart to employ someone qualified to create the text on your web site. A good Direct Response Copywriter will bring in lots more money than you would ever even be able to hope to see if you attempted to do all of the writing by yourself. Evidently, however, not every Direct Response Copywriter is as effective as the next one. Some of these copywriters have a lot of talent. Some, on the other hand, don't have any but are trying their hand at writing since someone told them that online writing would be simple. These are a couple of ways to help you tell them apart.
Does the Direct Response Copywriter have his or her own website? Any Direct Response Copywriter worth hiring is going to have his or her own site that contains a bio, several samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have his or her own site, how will they help you put up yours? Examine the copy on this site. If there are many grammar errors and typos, this is a bad sign.
How well do you react to the copy on the Direct Response Copywriter's site? This goes beyond the simple noticing of grammar errors. Does the website copy induce an emotional response as you go over it? Does it make you like the the Direct Response Copywriter? Does the copy make you want to keep reading and discover more about him or her? Does the copy make you feel like you want to hire that writer straightaway? Does website copy make you want to run for the hills? Does website copy make you mad? All of these are important responses and you need to pay attention to them.
Look into the writer's's background a little. Look for reviews for the writer on unbiased sites and online forums. It is likely that the only reviews on published here the Direct Response Copywriter's website are going to be good ones. Do a search for the Direct Response Copywriter's name to find out if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. These reviews demand your special attention. You need to also request the Direct Response Copywriter for a couple of references. Make sure that you follow up and actually get a hold of those references and ask for an honest opinion from them.
It is important to actually go over any samples supplied to you by the writer. Ask for additional samples than are available on the writer's web site. This is especially crucial if the Direct Response Copywriter claims he or she is an expert in an area. When the writing looks like it was stolen from Wikipedia or is especially vague, you better find another Direct Response Copywriter.
There are many different ways to find out if a Direct Response Copywriter is worth hiring. It is crucial that you do your homework and look beyond the Direct Response Copywriter for information regarding his/her reputation and character.